I think that the concept is the completely wrong way to go about it. If successful, the end result would be another 'Apollo 11' footprints on Mars mission followed by "dang, we can't afford this ... Oh Well, now we've been there and done that, so let's scrap the infrastructure and try for the Asteroid Belt in another hundred years."
What we need it a steady vision, constant budget, and spiral of progress and technology.
First, we need a space station in LEO to learn to survive in space long term ... check, we have that (now let's stop reinventing the wheel and build on what we have).
Second we need a space tug capable of travelling from LEO to Lunar Orbit.
Third, a permanent manned station in Lunar orbit ... like a modern version of Skylab. This serves two purposes.
1. it allows more planetary science research, including practice at remote operation of explorers.
2. it provides a safe base from which to establish a permanent presence on the moon.
Among the technologies that a moon station will grant that an Earth Station doesn't is radiation shielding research and technologies (LEO is protected by the Earth's magnetic field, a Moon Station or Mars Mission will not be).
Fourth, build a permanent base on the moon. Think of this as a full scale test of 99% of the technology that will be needed to live on Mars. Frankly, when something goes wrong, being minutes away from an orbital refuge and days away from spare parts from Earth will be handy. Let's shake out the bugs where help is not a year away.
Fifth, repeat step three with a Mars Orbital Station, for all the same reasons as step three.
Sixth, repeat step four on Mars.
Along with the steady spiral, we should pursue a steady progression of who is involved. The first trail-blazer probably needs to be a government (several governments acting together would be even better). As the government pursues the next step, there should be a very gradual hand-off of the previous step to adventurer/tourists and then commercial ventures with the hope that these facilities may be partially or even fully self-funding. I think that an inflatable Bigalow habitat at the ISS with a big 'Welcome Sign' to anyone who wants to take a private trip to LEO on a commercial carrier is a great next step. It would seem to offer little harm and tremendous opportunity. Flight rates to LEO are the biggest obstacle to really using space in any meaningful way, so anything that boosts launch rates is good for everyone who wants/needs access to space.
There is no magic MD and PP that will make access cheap and easy, only higher flight rates will lower costs. Unfortunately, a flags and footprints trip to Mars will do more harm than good for the goal of humans living and working in space.