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New Kia logo looks like Bilanidin

Saw the new logo on the road last month, and wondered who made KN cars. Maybe they are trying to get away from the big KIA which to some of us meant "Killed in Action" Maybe it's the same reason the names like the AMC Matador or the Chevy Nova never caught on in Spanish speaking countries :-)
 
The new one looks like a K and backwards N. The only reason I know it's "KIA" is because I "know" it's KIA.

May as well be an AT&T Deathstar.
 
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