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Of course we could always just put a guy in bermuda shorts, with a suitcase covered in travel stickers, and a tshirt that says I Love Regina on it. That would sure say Traveller!
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Already been done by GT in Rim of Fire. I can understand your feelings, afterall you are presenting us with your vision of Traveller and it probably reflects the best market research that is avilable. We Traveller fans are troublesome lot to please. But as I indicated in my original post, more surveys, more feedback will result not only in a product that satisfies more but will achieve higher sales. Look at Milieu 0, or late TNE stats, the more that fans were consulted...more higher sales.
Problem is how to bring in the new players and for that the simple answer is art.
For I did an informal survey in which I spent two days at my local FLGS (for another project) and asked every new user what drew them to particular RPGs. 85% answered cover art. 10% was rules/background. And, I realize that the situation of the RPG market is often cross-marketed with comics rather than books. Therefore, there is a need to appeal to comic readers but I really think this cover is a mistake.
A cover as I said ought to inspire a sense of wonder, even the best covers of graphic novels know this. How to do this and inspire the comicbook readers... I am not sure as I still prefer books.