I have no doubt that the reprint is a beautiful product is on a list of things that I would like to buy.
However, if one is going to summarize and inspire people who don't role play (Joss was very non-commital about that issue) how is better to introduce them into the Traveller universe? Or present Traveller in a gritty, realistic universe. Even veteran players like myself find it increasingly difficult to wade through tables and rules.
However, Fiction, cinematic narrative (like in the Traveller Adventure) and art would prompt Joss to probably want to know more and more...and that is when I would suggest something like the reprints.
For now, perhaps sending Joss the main T20 rulebook and Gateway to Destiny would be enough to inspire more Firefly/Traveller-like crossovers.
Now to see the Traveller Adventure on the big/small screen would be a real feast for the eyes...save, the Vargr costume, it is completely feasible with today's technology to make it cheap and professional looking.