They try to protect internal electronics. There is no "protection" available to prevent it from striking the plane in the 1st place. It is a common occurrence.
Understood; that wasn't what I was trying to say. The Boeing link seemed to imply protective measures to control where the lightning hit and where it went when it hit, protecting certain pieces of externally exposed equipment from the effect. The "legacy" metal airplanes seem to be better able to handle lightning strikes; the composite ones appear to be taking significant damage to the skin.
An interesting question is how superdense armor handles electric current. Not that it's at any risk, but I wonder if it's more conductive as a result of that superdense structure.