if an additional goal of mine was to help encourage a lifelong love of Traveller
(... you mean create a market base?)
'pends on what you mean by "traveller". if you mean "play with traveller", such as
For creative thinking consider giving the students homework:
roll a system and flesh out the details the UWP provides
design the animal encounter tables for a particular environment hex
roll three characters and describe their back stories and how they came to know each other.
and
Can you think of a better way to draw together disparate strands like ecology, biology, zoology, climatology, and the like? Rolling on the animal tables becomes a holistic life sciences lesson.
then I don't think you can. people either like that sort of thing or they don't (and I think on this board you'll see a bias towards playing with traveller). but if by "traveller" you mean an actual game then that will depend on how good any individual game is, and that will depend on how good the game referee is. good players will help, good supporting background materials will help, and good in-game materials will help, but the referee and his vision of the game and of the players' role in it will be the single biggest factor.